COACHING AS A CORPORATE STRATEGY

With this webinar, we aim to communicate the strategic value of coaching and how to implement a program in a way that gets real results and buy-in.

Join Neil Bierbaum, an ICF-Credentialed Coach, as he provides a practical framework for establishing and growing a sustainable coaching programme. This webinar is designed for leaders, HR, and Learning & Development professionals, the session combines insight, best practice and actionable guidance.

We will explore how coaching can be aligned with business objectives, embedded into leadership and talent strategies, scaled effectively over time. Participants will gain clarity on how to implement a corporate coaching programme that is set up from ad-hoc coaching initiatives and that ensures long-term impact and credibility.

Our spectacular speaker will discuss:

• The rights of the organisation versus coach-client confidentiality.
• A brief overview of current workplace coaching program challenges.
• Optimal levels of systemic involvement and exposure.
• Types of coaching goals and related evidence.
• A proposed coaching program structure and process.
• Common myths and misconceptions about coaching in organisations.

SPEAKER

Neil Bierbaum is a master certified leadership coach, award-winning writer, and thought leader who guides leaders to link humanity with performance through individual depth work and team dialogue .

He brings the experience of 20 years coaching in organisations. His approach is platformed on ontological coaching and integrates leadership best practice, neuroscience, mindfulness and psychology, and insights forged in the uniquely complex environment of South Africa.

Neil holds an MPhil in Leadership Coaching (cum laude) from Stellenbosch Business School. His coaching model and research thesis won him the 2025 Top Student and Research Awards.

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