Unveiling the Power of Consumer Psychology
Consumer psychology plays a pivotal role in understanding consumer behaviour. Businesses that understand the psychology of buying behaviour don’t just sell more. They...
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Can weight-loss therapy help emotional eaters lose weight?
Emotional eaters often suffer from stress and low self-esteem and, hence, use food as a source of comfort. Therapy may be the answer.
Paws for thought: The benefits of animal-assisted therapy
It turns out dogs are more than just man’s best friend. Here, three studies that show the positive benefits of animal-assisted therapy on...
Are we ready to coach the Millennials?
By 2020, the global workforce will be significantly dominated by Millennials. They bring to the workplace a fresh set of values, perspectives and...
Dopamine and your brain: How does it work?
Dopamine may activate our reward systems, but it can also hijack the brain, permanently altering its hardwiring. How does this feel-good hormone work?
The men who mentor women
An environment where women feel welcomed, integrated and promoted is key to any organisation’s long-term success. And male mentors are key to making...
