Unveiling the Power of Consumer Psychology
Consumer psychology plays a pivotal role in understanding consumer behaviour. Businesses that understand the psychology of buying behaviour don’t just sell more. They...
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So you want to become a psychologist?
Do you find yourself sitting down with friends and nitpicking their brains, analysing their behaviours, and helping them sort through their not-so-conscious problems?...
Why choose a career in counselling?
Do you have a strong desire to help others work though the challenges and difficulties of life? Do you long to empower diverse...
How to get motivated to study
Motivation is the difference between setting your alarm, grabbing breakfast and powering through a strong day of studying… and setting your alarm and...
Coming to terms with the birth of a disabled child
Being told that your child has a disability can be as traumatising as learning of a family member’s sudden death. Many parents are...
Addressing the dire need for registered counsellors
A recent Sunday Times article investigating the magnitude of the mental-health problem in South Africa, serves, as a profound reminder that the range...