Unveiling the Power of Consumer Psychology
Consumer psychology plays a pivotal role in understanding consumer behaviour. Businesses that understand the psychology of buying behaviour don’t just sell more. They...
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Jumping to conclusions: How your brain plays tricks on you
Heuristics, or shortcuts that our minds naturally take so we can make split-second decisions, are helpful in many situations as they allow people...
How to help a depressed person
“Pull yourself together.” “Put a smile on your face.” “Just do it!” These may be among the things you’d like to say to...
Psychology Festival of Learning: Empathy in Coaching, A Cause for Concern?
Empathy, while recognised as facilitating transformation in coaching and therapeutic interactions, is a complex human capacity. Cape Town-based professional and life coach, Katherine...
Psychology Festival of Learning: The psychology of race
We chatted to Alexa about what to expect from her workshop, which will address the concept of race as a social construct, exploring...
Psychology Festival of Learning: The psychology behind how to make more money
We spoke to Brian Shargey of Arrow Coaching and Consulting, who helps individuals as well as small to medium businesses identify and act...
