Unveiling the Power of Consumer Psychology
Consumer psychology plays a pivotal role in understanding consumer behaviour. Businesses that understand the psychology of buying behaviour don’t just sell more. They...
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Can men and women really be just friends?
“It’s possibly one of the most difficult questions of all time,” admits psychologist Tammy Epstein. Do platonic opposite-sex friendships really work?”
What I learnt from going back to school as an adult
Cape Town businesswoman, wife, mother and new SACAP graduate, Melody Hendriks explains how returning to the classroom gave her a learning experience unlike...
Self-esteem and Motivation – The over-praised generation
Yes, we know that a good sense of self-esteem is key to happiness and success but, while phrases like “good sharing!” and “great...
The South African Identity Crisis
Research in the field of social identity theory shows that, when humans are bunched together, our behaviour is fairly predictable: we tend to...
The role of community in treating PTSD in South Africa
Research shows that the environment after a traumatic event may be as crucial as the counselling received to deal with post-traumatic stress.
